Campaign concept
A headline and visual idea that works across a series, not just a single insertion.
Print, magazine & digital ad design
Advertising design
An ad gets a second or two to be noticed, at whatever size the publication sells. Gravitait Design builds campaign concepts and layouts for magazines, newspapers and digital placements: full pages, spreads and banner units, made to each publication’s specs and sized for every placement in the buy.
Boone & Sons Jewelers
Magazine ads and spreads
The ads carry the look of Boone & Sons’ signature catalog into magazines, including Bethesda Magazine: black and gold, jewelry photography with space around it, and a restraint that signals fine jewelry before a word is read. The relationship has run for nearly twenty years, across full pages, spreads and holiday campaigns.
Elville & Associates
Campaigns for an elder-law firm and its arts nonprofit
Elville & Associates practices elder law, special-needs planning and estate planning. Its advertising has to feel warm and trustworthy without looking like every other law firm. The work spans magazine ads, web banners for the Elville Self-Direct education program, and print ads for the Elville Center for the Creative Arts, which brings music education to children.
Alliance for Consumer Education
Public-health awareness advertising
For a foundation focused on disease prevention, the ad had to make a national statistic personal. Children’s faces and a single number did the work, with the StopGerms.org call to action kept simple.
What’s included
One ad or a whole campaign, sized for every placement.
Magazine and newspaper ads
Full pages, spreads and fractional units built to each publication’s mechanical specs.
Digital banner sets
Web ad units such as skyscrapers and leaderboards, matched to the print campaign.
Resizing for the whole buy
One approved ad adapted to every size and format in your media plan.
Posters and event promotion
Posters, flyers and invitations that match the campaign.
Clean file delivery
Press-ready PDFs sent to the publication or your media rep on deadline.
How it works
- 01
Brief
The message, the audience and the list of publications and sizes.
- 02
Concept
One or more campaign directions shown at real size in context.
- 03
Refine
One or two rounds on the chosen direction.
- 04
Deliver
Final ads resized for every placement and sent to spec.
Turnaround depends on the number of sizes and the publications’ closing dates. Send the insertion schedule early and we will work back from the first deadline.
Questions
The things people ask before starting a project like this.
Can you resize one ad for several publications?
Yes. Once the main ad is approved we adapt it to every size in the buy, including print pages, fractional units and web banners, so the campaign looks the same everywhere.
Do you buy the media or book ad space?
No. We design the ads and deliver the files. You or your media rep book the space. If a campaign needs large-scale media buying, an agency may be the better fit, and we will say so.
What do you need to start an ad?
The publication’s specs or insertion order, the closing date, your logo and any photography, and the one thing the ad must say.
Do you design digital ads as well as print?
Yes. Web banners and social ad units are designed alongside the print ads so the whole campaign matches.
More from the studio
Start an ad campaign
Send the publications, sizes and first closing date. You will get a reply within one business day and a fixed quote after a short call.
(410) 917-8605
Gravitait Design, Hanover, Maryland 21076
Sun–Fri 9am–8:30pm, Sat 9:30am–8:30pm ET